Creating Good goods and services
Goods and services that do good need to be resourced and supplied by products and services that also do good.
Providing a great services or selling wonderful products that have caused misery and environmental destruction in the process of their making or delivery, undermines the products and services themselves.
We need to carefully consider the ironies involved in the making and delivery of our goods and services. We need to plan and support ways to get rid of these ironies of supply.